Read the electorate before the line goes out.
Solutions

Campaigns

—

Axii reads campaign drafts through modeled voter, donor, and validator populations, so teams can see how language lands with specific audiences while the draft is still being shaped.

What you get
  • Read modeled voter populations
  • Compare audience-specific reactions
  • See friction in voter language
  • Test donor and validator reads
  • Move before the cycle hardens
Use cases
  • Rapid Response
  • Debate Prep
  • Paid Media
  • Fundraising
  • Field & Mail
  • Surrogate Language

Every line meets a real audience. Axii shows how modeled readers hear it before it leaves the room.

Built for the moments that matter the most.

01

Rapid Response

Draft line

Families are paying more while City Hall argues. Our plan cuts bills first.

Specific audience reads
SI

Soft independents, exurban, 45-64

skeptical-news-cycle register

“I need the proof right after the claim. Otherwise it feels like another hit.”
derived signal72%

proof need as read by this audience

SP

Suburban parents, school-cost focused

practical-next-step register

“The line is short enough, but tell me what happens next for families.”
derived signal68%

next-step pressure as read by this audience

BV

Base voters, high turnout history

repeatable-contrast register

“This gives me something I can repeat without sounding angry.”
derived signal84%

repeatable contrast as read by this audience